Pilot 2010 / by Claire Farrell


Birmingham, 2010

Artists > Ian Richards. Lucy McLauchlan. Harry Blackett. Robin Kirkham. Elizabeth Rowe.

48Sheet pilot explored the opportunity for artists' to present their work on equal terms with the advertising messages that dominate and visually pollute our cities. The pilot project was a pre cursor for the potential of a larger scale project that would transform the city into an urban gallery to encourage people to meander across the city.

The four billboards were chosen for their specific locations and close proximity to each other to encourage viewers to meander.

Grant funded by Arts Council West Midlands.