48Sheet 2012 / by Claire Farrell

48Sheet

Birmingham, 2012

The billboard is dead. Long live the billboard.

In April 2012, WERK utilised one hundred advertising billboards as platforms for art to exhibit work by 30 artists. The project transformed the city of Birmingham into an urban gallery.

48Sheet created a four week large-scale artistic intervention across the city of Birmingham with the intention to disrupt everyday commutes and journeys across the city and parts of the region.

Artists responded and challenged the repetitive rhythm of a traditional advertising campaign to create a network of unique and distinctive responses that raised the levels of consciousness that questioned our everyday consumption of advertising.

Advertising free clusters of billboards were utilised, including many carefully selected triptych and pentaptych's. The clusters were mapped to create several cycling and walking routes to encourage people to navigate, explore, discover and rediscover their city from a different perspective.

Special thanks to 48Sheet Advisory Board members for supporting the commissioning, selecion and curatorial process of the project:

Professor Chris O'Neil | Executive Dean of Birmingham Institute of Art & Design
Jonathan Watkins | Director Ikon
Claire Farrell | Curator WERK
Glenn Howells | Director Glenn Howells Architects
Professor Jiehong Jiang | Director of Centre for Chinese Visual Arts (BIAD)
Nigel Edmondson | City Design Manager Birmingham City Council
Sophia Tarr | Art Producer & Consultant

48 Sheet Artists:
Made in Company | Shanghai
Raqs Media Collective | Delhi
Mary Mazziotti | Pittsburgh
Ben Long | London
Steve Rosenthal | London
Stephen Brandes | Cork
Elizabeth Rowe | Birmingham
Redhawk Logistica | Birmingham
Heavy Object | Birmingham
Tom Tebby | Birmingham
Candice Smith | Birmingham
Maurice Doherty | Berlin
Shail Belani | Mumbai
Lucy Mclauchlan | Birmingham
Matt Watkins | Birmingham
Lawrence Roper | Birmingham
Dan Burwood | Birmingham
Glenn Anderson | Birmingham
Harry Blackett & Robin Kirkham | Birmingham
Steve Parsons | Birmingham
Helen Sweeting | Birmingham
Faith Person | Birmingham
Mark Murphy & Craig Earp | Birmingham
Jim O'Raw | Birmingham
Gerard Hanson | Oxford
Baptist Coehlo | Mumbai

In partnership with JCDecaux, Glenn Howells Architects and Ikon Gallery.

Grant funded by Arts Council West Midlands